Strategy & Consulting
We develop a gamification strategy. You’ll see exactly how to integrate game mechanics into your product and what business results to expect
Gamification
digital studio by setters
We strengthen brand engagement >>>gamification
№ 1in game design
according to Runet Rating 25, Tagline Awards 23,24, RUWARDS
24%conversion
businesses achieve through our game mechanics
86+million
minutes of pure user enjoyment in our games
The reboot has already begun 00:00:00
<Services>
We implement game mechanics that genuinely improve your metrics
Product Gamification Implementation
We simplify onboarding, increase repeat visits, and drive active product usage
Custom Game Development
Promo campaigns, educational platforms, reviews — we turn any process into a game and solve your business objectives
Monetizable Games for Stores
We create runners, platformers, and quests. We design in-game economy and launch them on the App Store, Google Play and more
Why Gamification Works
Gamification
Game projects don’t sell directly — they entertain and create positive emotions
Information is absorbed better thanks to interactive attention capture, so new products and promotions are remembered 30% more effectively
Gamified campaigns attract new audiences and improve retention of existing ones
CASES
B2B Workshop
We’ll teach your team how to create product gamification
Gamification cycle (task — action — reward)
User motivation using the Octalysis framework
Real examples of game mechanics
Building complex gamification loops
Who it’s for:
Product teams, designers, marketers, HR specialists, and managers
You will receive:
A ready gamification strategy + MVP concept for implementation in your product
Process
Average development time for a game with daily gameplay of 3–7 minutes is 3 months
Idea and Project Mechanics
Idea and Project Mechanics
1 week- Market research and audience analysis
- Idea development and gamification narrative framework
- Functional detailing — selection of game mechanics, cycle descriptions
- Roadmap, budget and development stages
Prototyping and Design Concept
Prototyping and Design Concept
3 weeks- Design concept creation
- User scenario development
- Game design document and economy balance
- Prototyping and testing
Design Mockup Development
Design Mockup Development
4 weeks- Mockup preparation
- Adaptive versions and UI-kit creation
- Content development
Launch and Support
Launch and Support
4 weeks- Frontend
- Backend
- Testing, optimization and launch
- Support
How Gamification Helps Business
Gamification for business and metric growth
Marketing
Education
Product
All our solutions are integrated with CRM and analytics
customers
- Game [25]
- Workshop [1]
- Business Simulation [1]
- Website [2]
- Business Simulation [1]
- Special Project [1]
- Gamification [1]
- Website [1]
- Game [25]
- Workshop [1]
- Business Simulation [2]
- Website [3]
- Special Project [1]
- Gamification [1]
+36clients
trust us
trust us
FAQ
We answered frequently asked questions about gamification in business
What is gamification and how does it help business?
Gamification is the use of game mechanics in non-game processes to motivate people and grow business metrics
How long does it take to develop a game?
From 2 months for simple mechanics to 6–8 months for complex projects
Is gamification suitable for corporate training?
Absolutely. We have successful cases in corporate education and employee motivation
Can we measure the ROI of gamification and where to start?
Yes. You can come without a detailed brief — we will conduct analytics, develop the idea and requirements, create the project and set up analytics to track business metrics
