We have developed a game for the Alfa-Investments mobile application, the purpose of which is to reactivate "sleeping" investors and motivate them to perform targeted actions with a brokerage account.
We have developed a game for the Alfa-Investments mobile application, the purpose of which is to reactivate "sleeping" investors and motivate them to perform targeted actions with a brokerage account.
A game with hidden object mechanics reminiscent of Where's Wally?. Players find and collect securities hidden among other objects in illustrations, the number of which is known in advance. The game combines entertainment content and investment terminology education, motivating regular action.
The game has 10 secret items hidden in it, and each level is designed in a comic book style. At the end of the game, users received investment advice or an interesting fact, which motivated them to return to the game 4-5 times a day, confirming high involvement.