Hunting for financial stocks

< about the project >

We have developed a game for the Alfa-Investments mobile application, the purpose of which is to reactivate "sleeping" investors and motivate them to perform targeted actions with a brokerage account.

</ about the project >
< about the project >

We have developed a game for the Alfa-Investments mobile application, the purpose of which is to reactivate "sleeping" investors and motivate them to perform targeted actions with a brokerage account.

</ about the project >

Hunting for financial stocks

Hunting for financial stocks
< task and solution >

A game with hidden object mechanics reminiscent of Where's Wally?. Players find and collect securities hidden among other objects in illustrations, the number of which is known in advance. The game combines entertainment content and investment terminology education, motivating regular action.

The game has 10 secret items hidden in it, and each level is designed in a comic book style. At the end of the game, users received investment advice or an interesting fact, which motivated them to return to the game 4-5 times a day, confirming high involvement.

</ task and solution >
AWARDS
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PROJECT TEAM
Art director
Sergey Bortsov
Digital-producer
Antonina Ganicheva
Creator
Elya Ovchinnikova
UX/UI Lead Designer
Slava Diachkov
UI/UX designer
Kirill Arapov
Development
ZBRSK
Creative copywriter
Ilya Peretykin
Illustrator
Sofia Miroedova
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