SKAD

CORPORATE WEBSITE AND BRANDING FOR THE SKUD TEAM, WHICH SPECIALIZES IN DEVELOPING A FULL CYCLE OF PROJECTS FOR PREMIUM CLASS STORES, AS WELL AS CHAIN STORE, CAFE, RESTAURANTS AND OFFICES OF LUXURY BRANDS.

skad.moscow

</ about the project >

skad.moscow

</ about the project >

SKAD

< task and solution >

TO GO BEYOND THE CURRENT IMAGE OF A TYPICAL CONSTRUCTION COMPANY AND VISUALLY TRANSFER THE MAIN ADVANTAGES OF SCAD AND TO SHOW THAT THIS IS A PREMIUM CLASS COMPANY AND HAS GREAT EXPERIENCE IN IMPLEMENTATION COMPLEX PROJECTS WHILE KEEPING CONTINUITY.

The central element of our vision is the pyramid from the former SCUD logo. We revised its function and focused on the font, and used the pyramid in the background as the base grid of the brand, which became the main element of the entire company identity.

</ task and solution >

‍

<container-01>
<heading>Typography<heading>
<container-01>

<container-01>
<heading>Color system<heading>
<container-01>

<container-01>
<heading>Grid<heading>
<container-01>

<container-01>
<paragraph>In the premium segment, the first impression is important, and every detail is important, so business cards are printed on different types of paper. This highlights the fact that the company uses a wide variety of materials in its work. We came up with the main and secondary elements of corporate identity that the company will use in its daily activities.<paragraph>
<container-01>