Hexlet

< about the project >

Identity update for an online educational platform specializing in programming and IT training

</ about the project >
< about the project >

Identity update for an online educational platform specializing in programming and IT training

</ about the project >

Hexlet

Hexlet
< task and solution >

Hexlet is an online school with a long history and an incredibly warm community. When planning the redesign, we understood that the client did not want radical changes. The main goal was to make the brand more integral, understandable to the audience and recognizable.

The task was to update and strengthen the brand for competitiveness, while preserving its historical roots and warm community. The new positioning focuses on providing knowledge and supporting meaningful changes in the lives of students. We developed a laconic style with simple and clean forms, a signature modular grid and diamond patterns.

</ task and solution >
AWARDS
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PROJECT TEAM
Art director
Sergey Bortsov
3D designer
Pavel Krzywdzinski
UX/UI designer
Daria Shkola
UI/UX designer
Kirill Arapov
Digital Producer
Anastasia Kuleshina
Illustrator
Karina Gorchakova
Brand lead
Yaroslavna Pozdnikina
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