Identity update for an online educational platform specializing in programming and IT training
Identity update for an online educational platform specializing in programming and IT training
Hexlet is an online school with a long history and an incredibly warm community. When planning the redesign, we understood that the client did not want radical changes. The main goal was to make the brand more integral, understandable to the audience and recognizable.
The task was to update and strengthen the brand for competitiveness, while preserving its historical roots and warm community. The new positioning focuses on providing knowledge and supporting meaningful changes in the lives of students. We developed a laconic style with simple and clean forms, a signature modular grid and diamond patterns.